Advisory Board
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Susan Bratton
Susan is known for her "power-rolodex" of decision-makers in Internet marketing and media and for her success launching online advertising products for @Home Network, Excite, Mailblocks and Maven Networks.
A courageous leader, Susan's experience has ranged from first revenue generation at Mailblocks, ultimately sold to AOL, to managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue.
Susan currently splits her time between her new start-up (still in stealth) and board work. She actively advises a handful of carefully selected organizations ranging from pre-funded start-ups to early-stage profitable companies helping them raise funding or more successfully monetize their existing businesses. Her board work also includes account prioritization and sales strategy, go-to-market positioning and packaging products and services for companies in the interactive space.
She sits on the board of directors of Intelevision and ZEDO, Inc. and the advisory boards of 1 (800) FREE-411 aka Jingle Networks, Maven Networks, Inc., mbuzzy, Inc., MerchantCircle.com, OurStory.com, Powered, Inc., and TheBeam.com as well as the boards of the Silicon Valley American Marketing Association and the Bay Area Interactive Group.
Susan is now Chair Emeritus of ad:tech Expositions, the leading conference for digital marketers that reaches more than 20,000 attendees at events in San Francisco, Chicago, New York, London, Shanghai and Sydney. From 2001-2006 she personally selected nearly 1,000 speakers each year as she programmed each ad:tech uniquely.
AdAge magazine recognized Susan as a "Digital Media Master" and one of the "10 Internet Pioneers." A founding member of the Internet Advertising Bureau, she served 5 years, including an election to Vice Chairman. She continues to be a sought-after speaker, presenting at over 50 digital conferences and winning the coveted DEMO God award.
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Sarah Fay
Sarah Fay is the President of Isobar, U.S. In that role, Sarah manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S. Today, these services include Carat Fusion, Freestyle, Molecular, and iProspect.
In 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas, one of the nation's largest media agencies, with more than $6 billion in billings. After the launch of Carat Interactive, Sarah converted what began as an interactive media shop, to a full service digital marketing agency, which claims premiere clients such as Pfizer, RadioShack, adidas, Palm, Wachovia, and AOL. As part of this endeavor, Sarah led the charge to acquire and integrate five specialist digital marketing firms — Vizium, Lot 21, Freestyle, iProspect, and most recently Molecular. These companies have added creative, CRM, search engine marketing, and web development capabilities to the Isobar offerings, building toward a fully developed network of digital and one-to-one marketing services. Sarah has been noted as one of the Top 50 People to Know by MediaPost in 2004, one of the MediaPost's Media 100 Influentials in 2005, she was an Adweek Media All Star in 2004, and was named one of Ad Age's 25 Women to Watch in 2005. She was also one of B2B Magazine's Top 100 Business Marketing Influencers in 2002, 2003 and 2004.
Prior to heading Carat Interactive, Sarah served as Managing Director of Carat Business and Technology for six years. Over that time, Sarah played a major role in growing the agency from a small start up team to a more than 150 person shop. Also during that time (1999) Sarah was recognized as one of the Top 10 Best and Brightest Media Strategists, according to B2B Magazine. While in her role at Carat Business and Technology, Sarah played the lead role in developing the interactive division. It was the perfect springboard for her role as leader of Carat Interactive. Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal, and USA Today. |
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Bill Harvey
Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence (ADI), an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today." He became one of the early pioneers of media optimizers — and as such learned about media effectiveness to program the optimizers. Harvey was one of the few media researchers who crossed the line to combine both disciplines, media audience measurement, and media effectiveness measurement.
From 1979 to 1999 his monthly newsletter, The Marketing Pulse, helped decision-makers at leading advertisers, agencies and media companies understand important trends in media technology. That newsletter in 1979 accurately predicted the 3-network share of audience as it would be in 1990, and made many other projections that turned out to be prophetic, including predicting permission marketing.
In 1972, Harvey founded New Electronic Media Science (NEMS), a marketing media research consultancy that has served nearly 70 top advertisers and agencies, all major MSOs, virtually all major networks and all major Hollywood studios in the area of New Media. More recently, in conjunction with IBM and Leonard Matthews, former CEO of Y&R and of Leo Burnett, Harvey founded Next Century Media. Next Century Media began as the leading interactive media advisor to advertisers, advertising agencies, entertainment and media companies worldwide, and has now evolved into an enabler and service provider for addressable TV commercials and TV clickstream measurement. Through his two companies, Harvey has been involved in every major New Electronic Media trial in the United States since 1975 and has brought more advertisers and agencies into more Interactive TV trials than everyone else in the world combined.
Today, Bill Harvey is active on three Advertising Research Foundation committees and his current passionate media interests continue to include maximizing and measuring Return On Marketing Investment (ROMI), addressable media, measuring media effectiveness, mobilizing set top box-based audience data, and accelerating the profitable and psychologically appropriate Business-To-Consumer use of all digital media for two-way communications and relationship building. |
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Jim Nail
Jim Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Jim was an analyst at Forrester for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools. Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Jim is a frequent participant in marketing conferences and executive forums and has been published and quoted extensively in top-tier and online media. |
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