As president and Chief Executive Officer, Ken Nicolson brings over 20 years of experience in executive management and marketing with leading social media, online analytics, Web 2.0 and marketing optimization companies. At Powered, Mr. Nicolson oversees day-to-day operations and guides overall business strategy for Powered's social marketing solutions among large brands. He will drive market and product expansion of Powered's turn-key offerings that combine consumer education content, strategic program management and a social media technology platform proven to stimulate engagement around products and brands.

Prior to joining Powered, Nicolson served as the Chief Marketing Officer at Pluck, an Austin-based developer of social media technologies, where he led all aspects of product marketing and management, communications, field marketing and corporate strategy. He worked with leading brands such as Circuit City, the Dallas Cowboys, Discovery, FOX News, Gannett, and The Washington Post.

Before Pluck, Nicolson served as president and Chief Executive Officer for Veridiem, a software firm that helped global brands optimize their return on marketing investments. While at Veridiem, Mr. Nicolson guided the company to become a leading provider of marketing optimization solutions, acquired world-known brands including Procter & Gamble, Gillette, Nissan, and Ford, and led the negotiations for the sale of Veridiem to SAS Institute. He has also served in key executive roles for a number of other technology companies including: Alphablox, Kiva Software, Red Brick Systems, Informix and IBM.

Mr. Nicolson received an MBA from Harvard Business School and a BS in Electrical Engineering from Duke University.

Chris Pacitti is a general partner at Austin Ventures, the lead venture capital firm for Powered. Mr. Pacitti joined Austin Ventures in 1999 and focuses on software investing. Previously, Chris was with TL Ventures, where he was a vice president. Prior to TL Ventures, Chris was a co-founder and chief operating officer of a technology start-up company that pioneered several industrial applications for a novel oxidizing chemistry.

Chris received his BA in economics from Johns Hopkins University. He is a member of the Microsoft Venture Capital Advisory Board and the Entrepreneur's Foundation Board.

Dean Wiltse brings 30 years of knowledge and expertise in the marketing and technology industries. Mr. Wiltse spent the last four years as CEO and President of Greenfield Online. Under Wiltse's leadership, Greenfield delivered and sustained an organic growth rate of greater than 70% per year, reached $90 million run rate in 2005 revenues and $21 million in EBITDA, and completed a successful IPO in July 2004. During his tenure at Greenfield Online, Wiltse led Greenfield's strategic shift from a custom marketing research company to an online data and technology company. Under his leadership, Greenfield established the largest community of global online panels, communities, and affiliates, and was a key enabler for the custom marketing research industry to leverage the Internet for surveys and data collection. In recognition of his accomplishments, Wiltse was nominated as the Ernst & Young 2005 Entrepreneur of the Year and nominated by Research Magazine as the "Marketing Research Industry CEO of the Year" for 2005.

Prior to Dean's four years with Greenfield, he served as president of the software division at Engage, Inc. His leadership resulted in the development of online profiling and ad-serving technology — an industry first — that enabled tailoring and targeting online marketing based on individual's specific interests and online behavior. Dean also held senior level positions at Avid and Vivo Software, purchased by Real Networks in 1998.