Industry ArticlesGet in on the Social Shopping Craze The thrill of the deal, spreading the word, networking with birds of your feather, getting the scoop -- social shopping has all of the trappings, joys and innuendos that fuel commerce. iMediaConnection.com What Makes a Great Social Media Campaign Listening to Blogads founder Henry Copeland's panel at this year's SXSW Interactive Festival, I realized that most of the worst could have been among the best campaigns if they'd been thought through from a social perspective. I say "most" because there were a couple that were simply wrong; nothing, short of not doing them, would have made a difference. For the others, some social savvy would have paid big dividends. Clickz.com Business people find ways to save time and make money from social software pioneered by their kids. How can you get started? We surveyed some executives who use Web 2.0 services every day and came up with a few suggestions. Money.com Web 3.0: What's Next After What's Next Even as entrepreneurs wrestle with Web 2.0, it's time to look ahead at the next generation of online tools and techniques. Forbes.com 3 Overlooked Ways to Draw Searchers
Branded Social Strategy: Easy as 3+3
The Second Truth of Advertising: Conversation Much of marketing continues to be one-way. And even in online, our taking the conversational aspect of advertising there for granted has led to losing sight of just what is possible when the people marketers want to talk to are allowed to talk back. iMedia Connection Why Online Engagement Beats TV Everywhere media professionals turn, research companies are publishing studies overstating American consumption of offline media. How long will this continue? iMedia Connection Consideration-Cycle Marketing: Your New Best Friend The majority of the advertising we're exposed to each day is a "let me tell you" proposition pushed out through a one-way channel. Savvy marketers look for consideration opportunities in the buying cycle — where opinions are actually formed and sustainable word of mouth begins. ClickZ.com The Trick to Web 2.0: Give Up Control If you're an online marketer who hasn't been locked in a dungeon for a year, you've heard the term "Web 2.0." When you heard it the first time, you were curious. When you heard it the tenth time, you suspected it was just another trendy buzzword. When you heard it the hundredth time, you wondered if it might be relevant to you. iMedia Connection 10 Reasons Brands Should Think Like Publishers Learn how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers. iMedia Connection Online social networks will continue to grab the attention of Web users and the advertisers who want to reach them in 2008, but some software developers who help make the networks popular say they're missing out on the spoils. Business Week Consumer Electronics Sales Start Online Online research helps sales. And competitors. Consumers who search online for televisions and digital cameras spend 10% more when making their in-store purchases compared with those who did not use a search engine, according to a Yahoo/ChannelForce survey. eMarketer.com Although convergence is on the horizon, it hasn't arrived yet and no one is certain what will happen when it does. One thing is certain, however: The Internet is now indispensable both for consumers and the CE industry. eMarketer.com |
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Without a doubt, search is the centerpiece of marketing on the web. Over 90 percent of internet users regularly use the top-five search engines — accounting for what's been estimated as an average of some 6.2 billion searches per month — to find products, services and information. The Internet Advertising Bureau states it's the single largest category of online marketing spend. Everybody's using it and everybody's doing it. So is your search engine marketing strategy reaching its maximum potential to get more consumers to flock to your brand? iMedia Connection
Here's a simple plan for creating a unique brand experience with social networks, created by Powered Inc.'s account management VP.
Socialize: