White Papers & ReportsRegistration RequiredThe Art of Consideration Marketing This 17-page report serves up case studies and strategies to help marketers engage consumers during the consideration phase of the buying cycle through consumer-generated media, word-of-mouth marketing, social commerce, branded entertainment, and more. Six New Strategies to Engage Consumers Emotionally Market researcher Bill Harvey provides us with new communications approaches that will supplant the traditional "interruption" mode of advertising in a quest for emotional engagement with consumers. Plus, get an idea of the early pioneers who are laying the groundwork for these new approaches for consideration marketing. 2007 ROI Report Over 5 million consumers have engaged with a Powered program. With the data we collected, we conducted a research study to determine the ROI impact of these programs which helped us derive key insights into consumers' online behavior. Measuring Sponsorship Effectiveness Marketers today remain unsure of how sponsorship works and how to properly measure its business value. This research report clarifies the difference between sponsorship from advertising and provides ways to measure the business effects of sponsorships across all media — including events. |
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