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social commerce

Social Commerce & ROI

Every marketer needs to measure the effectiveness of their marketing programs. But with social marketing, finding a true return on your investment can be challenging. Did it create brand lift? How long was the consumer engaged? Did the program convert to product sales? Through years of working with some of the world's leading brands, we know that performance and accountability are a top priority. Our social commerce programs give clients marketing ROI unmatched by other marketing efforts.

Here are ways that Powered's social commerce programs deliver measurable ROI:

Loyalty
As a result of your marketing program, will your consumer continue to value your brand or its products? Will your consumer stay engaged with your brand for weeks, months, even years?
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Brand Preference
When was the last time your consumers said they enjoyed one of your marketing programs so much they would gladly participate again?
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Conversion
What program-to-product sale conversion rate would grab your attention? How about 20%?
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Engagement
Some marketing campaigns are measured by the number of seconds your brand is exposed to the consumer. Powered's social commerce program will engage the consumer for an average of 45 minutes.
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Gratitude Effect
When consumers receive something of value from your brand without an expectation of something in return, the gratitude effect is created — and its impact is very powerful.
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ROI: Effectively measuring social
One of the biggest complaints about implementing social into marketing efforts is the inability to measure its effectiveness. We'll explain what separates Powered social programs from others in the market – measurable, effective ROI.

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